2020

We Stop
So You
Can Go

|  Ad Campaign

At CrowdStrike, we stop breaches.
Our customers? They go.

In our pilot campaign, we shift storytelling from our products and services to what we enable in the everyday lives of our customers. Our objective? To let the world know that CrowdStrike has got its back.

 

Messaging.

The primary message of this campaign is centered on the idea that CrowdStrike is securing the services and infrastructure that keeps the world running.

Photography.

Photo and video assets are centered on people (representing us, our customers, and the public), scale, and tonal contrast.

Digital.

The digital presence is critical in bringing the CrowdStrike message full circle by making the invisible cybersecurity technologies visible and accessible.